Privacy Policy

In this Privacy Policy, ‘us’ ‘we’ or ‘our’ means B Safe Australia Pty Ltd (ACN 646 787 751) trading as “MyDriveHero”. We are committed to respecting your privacy. Our Privacy Policy sets out how we collect, use, store and disclose your Personal Information.

By providing Personal Information to us, you consent to our collection, use and disclosure of your Personal Information in accordance with this Privacy Policy and any other arrangements that apply between us. We may amend or change our Privacy Policy from time to time at our sole discretion by publishing changes to it on our website in accordance with our Terms of Use. Any amendments are effective 14 days after publication on the Platform. We encourage you to check our website periodically to ensure that you are aware of our current Privacy Policy.

We are bound by the Australian Privacy Principles contained in the Privacy Act.

1 Definitions

1.1 In this Privacy Policy, the following capitalised terms have the following meanings: Non-personal Information means information that does not relate to a person and/or cannot be used to identify a person. Personal Information means any information which can be used to identify an individual and is described in detail in clause 2. Platform means the website, app, platform and any services offered under the “MyDriveHero’” which is operated by us. Privacy Act means the Privacy Act 1998 (Cth). Reward means a product offered on the Platform which may be purchased by redeeming Points. Spam Act means the Spam Act 2003 (Cth). Terms of Use means our Terms of Use available HERE Uploaded Content means any content whatsoever that you upload to the Platform, including but not limited to any descriptions, reviews, usage data, feedback, comments, chats, and media. User means any of our customers or any person visiting, using or registering on the Platform whatsoever.

2 What Personal Information do we collect?

2.1 We may collect Personal Information about you when you use the Platform, register on the Platform, or interact with us in any way. 2.2 Information you provide to us: We may collect Personal Information that you voluntarily provide to us, whether through using the Platform or interacting with us in any way. This includes any information provided: (a) during registration; (b) during correspondence, enquiries, support services or phone calls, or customer surveys; (c) uploaded onto the Platform in any way; or (d) through our marketing activities. The Personal Information we may collect includes without limitation: (a) basic information such as your first and last name; (b) contact information including email address and phone number; (c) demographic information such as postal code, age, and gender; (d) information related to Rewards purchased by you; (e) other relevant information in relation to your Rewards needs; (f) geographic location; (g) login credentials for third-party websites; (h) other information obtained by your use of the Platform; and (i) any other information that enables Users to be personally identified. 2.3 Information we automatically collect: We also automatically collect certain technical data that is sent to us from the computer, mobile device and/or browser through which you access the Platform (Automatic Data). Automatic Data includes without limitation a unique identifier associated with your access device and/or browser (including, for example, your Internet Protocol (IP) address), characteristics about your access device and/or browser, statistics on your activities on the Platform, details of the Rewards we have supplied to you or that you have enquired about, including any additional information necessary to deliver those Rewards and respond to your enquiries, or information about how you came to the Platform. 2.4 Information we obtain from others: We may also collect or receive Personal Information from third-party sources, such as other Users, suppliers, social media, or other third-party integrations.

3 Why do we collect, use and disclose Personal Information?

3.1 We may collect, hold, use and disclose your Personal Information for the following purposes: (a) to enable you to access and use our Platform or purchase Rewards; (b) to operate, protect, improve and optimise our Platform, business and our Users’ experience, such as performing analytics and conducting research; (c) to send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you; (d) to send you marketing and promotional messages and other information that may be of interest to you, including information sent by, or on behalf of, our business partners that we think you may find interesting; (e) to administer rewards, surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners; and (f) to comply with our legal obligations, resolve any disputes that we may have with any of our Users, and enforce our agreements with third parties. 3.2 We may also disclose your Personal Information to a trusted third party who also holds other information about you. This third party may combine that information in order to enable it and us to develop anonymised consumer insights so that we can better understand your preferences and interests, personalise your experience and enhance the Rewards that you receive. 3.3 The information we collect is not distributed, sold or leased to third parties for commercial purposes, except to provide Rewards and services you have requested or for other purposes when we have your permission or when we are obliged to do so.

4 Do we use your Personal Information for direct marketing?

4.1 We and/or our carefully selected business partners may send you direct marketing communications and information about the Rewards offered on our Platform. This may take the form of emails, SMS, mail or other forms of communication, in accordance with the Spam Act and the Privacy Act. You may opt out of receiving marketing materials from us by contacting us through the contact us feature below, or by using the opt-out facilities provided (e.g. an unsubscribe link).

5 To whom do we disclose your Personal Information?

5.1 We may disclose Personal Information for the purposes described in this Privacy Policy to: (a) our employees; (b) our related bodies corporate; (c) third-party suppliers and service providers (including providers for the operation of our Platform and/or our business or in connection with providing our Rewards and services to you, such as delivery partners); (d) professional advisers, dealers and agents; (e) payment systems operators (eg merchants receiving card payments); (f) our existing or potential agents, business partners or partners; (g) our sponsors or promoters of any competition that we conduct via our services; (h) anyone to whom our assets or businesses (or any part of them) are transferred; (i) specific third parties authorised by you to receive information held by us; and/or (j) other persons, including government agencies, regulatory bodies and law enforcement agencies, or as required, authorised or permitted by law.

6 Using our website and cookies

6.1 We may collect Personal Information about you when you use and access our website. While we do not use browsing information to identify you personally, we may record certain information about your use of our website, such as which pages you visit, the time and date of your visit and the internet protocol address assigned to your computer. 6.2 We may also use ‘cookies’ or other similar tracking technologies on our website that help us track your website usage and remember your preferences. Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices and/or browsing sessions. You can disable cookies through your internet browser but our website may not work as intended for you if you do so. 6.3 We may also use cookies to enable us to collect data that may include Personal Information. For example, where a cookie is linked to your account, it will be considered personal information under the Privacy Act. We will handle any Personal Information collected by cookies in the same way that we handle all other Personal Information as described in this Privacy Policy.

7 Security

7.1 We may hold your Personal Information in either electronic or hard copy form. We take reasonable steps to protect your Personal Information from misuse, interference and loss, as well as unauthorised access, modification or disclosure and we use a number of physical, administrative, personnel and technical measures to protect your Personal Information. However, we cannot guarantee the security of your Personal Information.

8 Retention

8.1 We may retain your Personal Information as long as you are registered to the Platform as a User. You may close your account by contacting us. However, we may retain Personal Information for an additional period as is permitted or required under applicable laws. Even if we delete your Personal Information it may persist on backup or archival media for an additional period of time for legal, tax or regulatory reasons or for legitimate and lawful business purposes. Moreover, we will not contact you once your account is closed.

9 Exclusions

9.1 Links: Our Platform may contain links to websites operated by third parties. Those links are provided for convenience and may not remain current or be maintained. Unless expressly stated otherwise, we are not responsible for the privacy practices of, or any content on, those linked websites, and have no control over or rights in those linked websites. The privacy policies that apply to those other websites may differ substantially from our Privacy Policy, so we encourage individuals to read them before using those websites. 9.2 Personal Information Provided to Others: This Privacy Policy does not apply to any Personal Information that you provide to another User or visitor through the Platform or through any other means, or information posted by you to any public areas of the Platform.

10 Accessing or correcting your Personal Information

10.1 You can access the Personal Information we hold about you by contacting us using the contact us feature below. Sometimes, we may not be able to provide you with access to all your Personal Information and, where this is the case, we will tell you why. We may also need to verify your identity when you request your Personal Information. 10.2 If you think that any Personal Information we hold about you is inaccurate, please contact us using the contact us feature below and we will take reasonable steps to ensure that it is corrected. 10.3 If you are a User of the Platform, you may login to your account to access and update the information you have provided to us. You must keep your login credentials secure and you must not grant any third-party access to your account.

11 Location Data

11.1 MyDriveHero collects location data to enable the automatic tracking of trips even when the app is closed or not in use. This is essential to provide our core functionality of tracking safe driving and rewarding users accordingly. We collect and use location data to monitor driving behaviors, calculate trip distances, and ensure accurate reward distribution. Your location data will be handled with the same level of security and privacy as your other Personal Information.

12 Making a complaint

12.1 If you think we have breached the Privacy Act, or you wish to make a complaint about the way we have handled your Personal Information, you can contact us using the contact us feature below. Please include your name, email address and/or telephone number and clearly describe your complaint. We will acknowledge your complaint and respond to you regarding your complaint within a reasonable period of time. If you think that we have failed to resolve the complaint satisfactorily, we will provide you with information about the further steps you can take.

13 Contact Us

13.1 For further information about our Privacy Policy or practices, or to access or correct your Personal Information, or make a complaint, please contact us using the details set out below:

Privacy Officer B Safe Australia Pty Ltd (ACN 646 787 751)


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